
Coca-Cola: 125 Razones Para Creer En Un Mundo Mejor
Client: Coca-Cola
Agency: FURIA
Role: Designer, Illustrator, Jr. Art Director
Creative Director: Guillermo Tragant
Production: Martin Salas
Account Director: Luis Brusco
Editorial Design: Marcelo Cardozo
I had the honor to participate in Coca-Cola's "125 Reasons to Believe in a Better World" book for its 125th year anniversary while doing an internship as an Art Director and Digital Designer for Furia Agency in Buenos Aires, Argentina. I created an Illustration based on reason #54 of the book which stated: In the last years, 75% of the donations made with humanitarian purposes have been received from individuals". My illustration was also chosen to be displayed in one of the Limited Edition bottles from Coca-Cola.
Artists who collaborated: Jaime Hayon, Jeremyville, Rocco Toscani, Milo Lockett, James Victore, Pep Carrió, Alderete, Robert Bradfort, Leo García, Nate Williams, Gastón Caba, Totto Cullen... amongst others.





